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Hello Business Owner,
My name is JP Richards, I’ve been a digital marketing expert for over 10 years. I’ve invested over $1,000,000 in ad-spend with an over ~500% ROI for my clients and businesses. In addition to being a founder of high-growth companies, which includes a $10 million runaway success story.
Feel free to book a free consultation now – before we start charging for these valuable sessions, so we can discuss how to grow your business quickly.
Google Produces Incredible Results for
Chiropractor and Chiropractic Clinic Companies
In relation to marketing, everything you are doing must measurably turn out results. There are plenty of things that get into obtaining solid results as well as business niche or marketplace, and also the tips and methods I’ll be explaining are amazing means for Chiropractor Lead Generation to envision solid, measurable growth.
We’re experienced with our Chiropractor and Chiropractic Clinic Lead Generation clients BEST results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 in a very still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are so the 20th century approach to gaining exposure and generating leads for Chiropractor and Chiropractic Clinic businesses.
These antiquated old methods of advertising are all Interruption Advertising, meaning that you are trying to Interrupt as many people as possible with your message and hopefully you find a few that are interested.
These methods are archaic at attracting the attention of potential clients and are wasteful when compared to Google AdWords.
There is no greater way to find a quality local lead than when someone from your local area:
- Does a Google search for your “Chiropractor and Chiropractic Clinic”? (BTW, yes absolutely it does and business niche)
- Finds your ad at the top of the page
- Clicks on your ad
- And then one minute later calls your business
Someone searching for your business on Google is more likely looking to hire you on the spot or maybe within a week.
They are searching on Google because they need your services right now and are much further along in the buying process than someone that you are trying to prospect with “Interruption Advertising”.
Anybody that has ever been involved in any type of sales or marketing knows that there is a HUGE difference between when someone is searching for you, finds you, and calls you…
As opposed to you trying to prospect or “cold call” or “interrupt” people with your advertising.
There is simply no comparison in the quality of the lead.
Probably the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you will know EXACTLY what your return on investment (ROI) is which is unlike many other types of marketing like TV and Billboards.
Google AdWords (Google’s advertising platform) is the greatest thing that ever happened to the advertising world and business owners because you have an incredibly powerful tool at your disposal.
Google AdWords advantages of beautifully executed timing when delivering ads to people who are already searching for your glazing business, delivering you transparent Chiropractor and Chiropractic Clinic lead generation results while you can track exactly what your return on investment is.
There are many entrepreneurial business owners that have built multimillion dollar businesses using Google AdWords as their primary means of generating new business.
There really is nothing else like it in the world today. If there was, believe me, I would be using it and suggesting that you do too.
Generating Leads Online with Google AdWords
What people need to realize right up front is that Google makes over 90% of its money through AdWords.
Google does not make their money through organic search engine results or SEO (more on SEO later). Thus, Google WANTS you to advertise and they want you to get good results so that you keep spending more and more money on advertising year after year after year.
MYTH: “Ya, but no one clicks on the top ads…”
A lot of businesses and professionals that I have worked with over the years have this misconception that no one clicks on the ads that appear at the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people click on the first or second organically generated result. However, according to a recent eConsultancy survey “41% of people didn’t even realize they were clicking on ads in those first three to five results”.
Furthermore, you only need a small percentage of people to click on your ad to have more leads than you can handle.
If you believe that no one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself off from a huge source of solid lead generation.
SEO vs AdWords
Search engine optimization (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, and effort to organically rank high in search results on Google for any valuable keyword.
For instance, suppose you’re a legal advisor that is new out of graduate school, you’ve moved to a city or town and are hoping to get built up. I have awful news for you, you’re presumably going to come up short at positioning high on search results through SEO.
Why would that be? Since each other legal advisor in your town or city that is honing in the same area of law as you is doing precisely the same!
Odds are those different legal advisors or law offices are as of now settled and have been running a solid SEO crusade for a considerable length of time. You’re just going to have contribute for 9-18+ months before out-positioning them.
There are numerous examples of business owners that spent $1,000s per month on SEO for over a year and still failed to rank in the top five results on page 1 (this is where most of the traffic is) of Google for their desired keyword.
If these business owners would have taken that same money and invested it into Google AdWords, they would have received new leads and new clients from the start!
Which means they would barely have come out of pocket because they could have turned a profit in the first month and then just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Think about it… Would you rather pay $1,000 per month for a year just to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight without any warning!
… Or, would you prefer to instantly be at the top of the search results for 100s of different keyword variations (not just a couple of keywords like with SEO)… And have new leads and new clients coming in your door right away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I love working on Google AdWords more than any other form of advertising media because you can run a simple test campaign for about a week, spend only a few hundred dollars, and see instant results.
At the point when that one week test is done, you’ll have a huge amount of information letting you know what keywords worked, what number of snaps you got, what number of leads came in, and what number of new marked customers you have held for the cash spent.
From that point you can refine your AdWords campaign considerably promote by keeping on part test advertisements and choosing the amount you need to grow your campaign.
For instance in the event that you burn through $1,000 and you make back $5,000… Well then the following month you might just need to burn through $5,000 and make back $25,000. It’s basic math truly.
Versus TV, radio, newspapers or billboards advertising, which are expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results that are reliable and measurable, you have got to be on AdWords.
AdWords is the KING of Local Advertising
Google LOVES local businesses and they give you a huge advantage when advertising on their platform.
How to Use Your Local Advantage
For one thing, Google gives you a chance to coordinate your Google Plus Local record with your AdWords account. This implies when individuals from your neighborhood seeking, your promotion will be much greater than different advertisements with your telephone number and address in that ad!
It may be an old adage and in the world of internet marketing, size does matter. If the ad is bigger, people are going to see it first, if the ad is well formatted they’re going to read the details, and you know what they’re going to probably do next?
They’re going to click on it!
Because you’re local, your location information is going to appear in the ad (when you integrate your Google plus local account). You’re going to see a much bigger increase in leads contacting you and making appointments for your services.
NOTE: Above image is an example of a client of mine and you can see his one ad is almost 3x the size the other ads. Really, how can they compete?
So just by taking the time to properly integrate your Google Plus Local account, you’re going to see an increase in business!
Why Most Business Owners FAIL at AdWords
Another very important factor to the success of your campaign is split testing multiple ads to find the ones that get you the highest click through rate (CTR).
Most entrepreneurs that attempt to do Google Adwords all alone fizzle in light of the fact that they don’t have a decent high changing landing page (more on that soon) and/or they have not part tried different advertisements to build their active visitor clicking percentage.
Google will really remunerate you for having a stone strong AdWords campaign that is getting loads of snaps!
On the off chance that your promotion is creating a ton of snaps that are heading off to your business through Google Adwords Chiropractor Lead Generation they are going to give you a less expensive cost-per-click (CPC)… compensating you for having awesome advertisements that are getting loads of clicks on the grounds that it advises Google that you are significant to the searcher.
Fundamentally the more snaps your advertisement gets, the less you pay every snap. Really astonishing isn’t it.
3 Common Mistakes to Avoid
In case you’re ready and are prepared to give your AdWords campaign the consideration and consideration it merits, there are still a few things I feel you should be actualizing and some unfortunate propensities I need you to maintain a strategic distance from.
First thing’s first: When somebody clicks on your ad, what page/site would you say you are going to send them to?
You may be believing that you’ve spent a huge amount of cash on a smooth looking, educational site that is the ideal spot to send your traffic and attract customers. Isn’t that so?
It seems like a reasonable idea, and it’s actually bad idea because believe it or not, you’re far more likely to lose clients if you’re routing all of your ad traffic to your main website!
You MUST send AdWords traffic to a “landing page”. Yes, you need to have one of those single page, simple, easy to read landing pages that invites the prospect to take action now.
Why? Because you have 8 seconds before you lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from an average of 12 seconds to 8 seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has to get the person that clicked on your ad to take action right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping in their office…
If your traffic is being routed to your main website, you run a constant risk of that visitor never taking action! That’s right, they failed to:
1. Pick up the phone
2. Fill out a contact form
You just lost a potential client.
High-converting landing pages are specifically designed using a proven template to get your prospects to do one thing… Pick up the phone and call you now!
So remember, three important mistakes to avoid making in your marketing are failing to:
3. Split test your ads. Sure, you might be getting some clicks, you might be seeing some incoming business, and that doesn’t mean you couldn’t be doing better!
4. Utilize a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A landing page is essential for getting those people looking to retain your services to pick up the phone and actually schedule an appointment.
5. Setup your AdWords campaign correctly. This one I mention in passing as a mistake only because it can impact your results. Proper campaign setup is essential to the success of your campaign.
As you may have noticed by now, I love Google. I love their AdWords platform and the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, in light of current circumstances, has turned into the biggest internet search engine in the world. It offers access to a remarkable measure of data, and it additionally has turned into the most obvious path for organizations for produce drives – and this is so valid for our Chiropractic Clinic Lead Generation organizations we work wit
All you need to do is see the growth chart for the last 10 years to see this.
You might have been able to ignore the possibilities that Google brought in 2008, and maybe in 2009, and when you see their rate of growth double and triple in the last few years alone.
You have to realize that Google is here to stay, and is probably only going to get bigger and better at what they do by implementing new advancements to AdWords.
In this day and age, if you fail to be on Google, you’re probably going to be left behind. Here’s to your future success!
We Help Our Clients (You!) Grow Their Businesses.
We can help if you’re a $250k business that’s committed to growing to $1 million, a mid-sized company that wants to go from $1 million to $50 million, or your company has lost its lead generator and need an influx of new clients now!
We primarily work with business owners from these lead generation niches:
• B2B Lead Generation
• B2C Lead Generation
• Boot Camp Lead Generation
• Botox Lead Generation
• Canada Lead Generation
• Car Dealer Lead Generation
• Chiropractor Lead Generation
• Chiropractic Clinic Lead Generation
• Commercial Cleaning Lead Generation Marketing
• Construction Lead Generation
• Contractor Lead Generation
• Cosmetic Dentist Lead Generation
• Cosmetic Dentistry Lead Generation
• CrossFit Lead Generation
• Dietitian Lead Generation
• Doctor Lead Generation
• Electrician Lead Generation
• Franchise Lead Generation
• Healthcare Lead Generation
• Home Improvement Lead Generation
• HVAC Lead Generation
• Investor Lead Generation
• Juvéderm Lead Generation
• Lawyer Lead Generation
• Local Lead Generation
• MMA Lead Generation
• Medical Lead Generation
• Medi-Spa Lead Generation
• Mortgage Broker Lead Generation
• Office Cleaning Lead Generation
• Pediatrician Lead Generation
• Plumber Lead Generation
• Recruitment Lead Generation
• Remodeling Lead Generation
• Restylane Lead Generation
• Therapist Lead Generation
• Toronto Lead Generation
• USA Lead Generation
• Vancouver Lead Generation
• Veterinarian Lead Generation
• Window Installation Lead Generation